I don’t get surprised finding mails from big market research firms seeking my opinion, didn’t know when I entered the club of élites to speak my preference over design and features of some product. You shouldn’t either be surprised receiving such requests. Modern Business marketing concept is based on satisfying needs of the customers. The attitude of marketers has changed because they are now pursuing customer oriented approach. As a customer, you are the king, what you feel and how you select matters.

Modern marketers take every step cautiously to ensure finding out correctly what the customers want and steer every action in the matters of product, packaging, pricing, after sales services, distribution including promotion. Following this outlook is necessary because competition is stiff, customers have plenty of option to choose and globalization has opened the door availing high quality of customer service. 

I am sure, you feel the kind of concern marketers have in these days to see that you are satisfied. You must be putting a lot of weightage on how keen the marketers are in establishing their superiority in checking if you are satisfied. I really feel somewhat obliging the marketers choosing their brand, some years ago I didn’t feel so. The company executives either never seemed coming out of the air of prudence they created around them. They now realise the value of long term strategy of winning customers’ confidence for profitability. The founding concept of 4 Ps of marketing- product, price, place and promotion are still valid, but customers are placed before these percepts.

I see social media provide the clearest way of understanding how concerned the marketers are about what goes through these platforms. Social platforms on the internet seem to be power in the hands of customers to make or break reputation of any brand. Do you not feel yes, hey you fellows respond to me, feel privileged that I am communicating with you.

Finance is the lifeline of a business. Business transaction concerns money inflow and outflow which is similar to the respiratory system that controls inhalation and exhalation of oxygen. Just a person whose life hangs on a balance needs life support through oxygen cylinder or the likes, a business too needs financial backing from some external source if it needs to fill up the difference between required and received.

Business finance or financing refers to loans that are made available by the banks and other financial institutions. Every business starts with some resources in reserve that it can spend in times of emergency which manifests itself in different versions and variations like immediate crisis of money or fund for expansion. You can use business finance to stay afloat and grow bigger. It may so happen that you incur heavy loss in business. To sustain and get everything back on the same track, there is no way but to rely on good flow of money. The same need arises if you are working on an expansion plan. It is something that not only the established enterprises but also the rookies in the corporate circle dream about. Business finance plays a key role in business growth and essential grooming.

A wish to grow can never be realized without a proper business plan and adequate amount of financial assistance. You need to rent new building, purchase machineries, hire qualified staffs, build up an IT infrastructure, extend other facilities to employees etc. None of these arrangements can be possible without finance. Business finance comes in a wider variety of choices. That is a positive sign; however its negative aspect can’t be denied either. You may be spoilt for options and even end up making the wrong choice.. This happens due to deficiency in assessing one’s financial health and setting a target. Most of the firms hurry up just to settle a deal without ever considering whether they will ever be able to meet repayment on time. This leads to a complete mess-up of finances and the business finds a way out of the persisting crisis through more loans. A vicious and circular loan trap!

Before considering taking out business finance or loans, never forget or fail to do homework. It is very important to analyse how much you have and how much you need. Borrowing more than  you actually need puts you under heavy obligation of making more payment. Creditability of a lender whom you will be leading with is also very important. Go with a toddler’s step because that way you can pay meticulous attention to every detail of business financing and end up growing and grooming your business eventually.

Most of us have mentors in our life who give us a direction to go on. Not only that, they also monitor our progress too. The same concept applies to a business mentor. Mentoring offers business enterprises an economic and efficient way to optimise business resources. With a mentoring program, it is possible to increase potential of human resources and performance of the company on the whole. A mentor can help individuals acquire leadership quality and transform poor-performers into ace professionals through proper guidance and assistance.

The business mentors, however, too have some limitations while helping an enterprise prosper and progress. They can never make an individual willing to work more. This makes it more important for the companies to understand that the mentors are not GOD and they can provide support and service to a certain extent. Need is to employ right mentoring program to ensure the best possible uses of available resources. All these lead to gathering more knowledge about two important parameters of business monitoring – who and how.

Efficient Workforce or Excellent Leaders

With the help of a mentor, the high performers can add a good punch to their performance level. The same mentor can also groom the inefficient employees too. Both groups need a help but employing two different mentoring programs at the same point of time is less likely to be a possibility. At that point, the company has to decide about which one makes the most worthwhile subject of monitoring. The decision depends on its business objectives and priorities. If as an entrepreneur, you favour the development of leadership quality more than the productivity of the workforce, you will go with a mentoring program that produces top-tier managers and pay less or nil attention to making of a productive workforce. However, some companies in their nascent stage prioritize bettering of employees’ skill and then grooming some of them for managerial work.

Without right setting of parameters, a mentoring program can get into the groove. After deciding the subject matter of a mentoring program, a company should work on a process to implement its defined objectives. A mentor appointed for employees’ remedial program will not play the same role for highly potential workers. A mentor who is making an effort to make a manger out of a productive employee will concentrate more on inculcating the skill of team handling. These skills involve power of communication, ability to take decisions and a strong logical vision. This picture is in stark contrast of mentoring of a low-productive group. The requirements for two groups hardly intersect so that it is possible to put in a program that addresses issues common to them.



The business mentors, however, too have some limitations while helping an enterprise prosper and progress. They can never make an individual willing to work more. This makes it more important for the companies to understand that the mentors are not GOD and they can provide support and service to a certain extent. Need is to employ right mentoring program to ensure the best possible uses of available resources. All these lead to gathering more knowledge about two important parameters of business monitoring – who and how.

Efficient Workforce or Excellent Leaders

With the help of a mentor, the high performers can add a good punch to their performance level. The same mentor can also groom the inefficient employees too. Both groups need a help but employing two different mentoring programs at the same point of time is less likely to be a possibility. At that point, the company has to decide about which one makes the most worthwhile subject of monitoring. The decision depends on its business objectives and priorities. If as an entrepreneur, you favour the development of leadership quality more than the productivity of the workforce, you will go with a mentoring program that produces top-tier managers and pay less or nil attention to making of a productive workforce. However, some companies in their nascent stage prioritize bettering of employees’ skill and then grooming some of them for managerial work.

Without right setting of parameters, a mentoring program can get into the groove. After deciding the subject matter of a mentoring program, a company should work on a process to implement its defined objectives. A mentor appointed for employees’ remedial program will not play the same role for highly potential workers. A mentor who is making an effort to make a manger out of a productive employee will concentrate more on inculcating the skill of team handling. These skills involve power of communication, ability to take decisions and a strong logical vision. This picture is in stark contrast of mentoring of a low-productive group. The requirements for two groups hardly intersect so that it is possible to put in a program that addresses issues common to them.

The loan underwriting process is becoming more challenging for small business, and it's essential for any start-up or those desperate to flourish to be persistent in knowing all the way it operates for getting a loan. qrventures.co.uk provide these important tips for getting small business loans.