I don’t get surprised finding mails from big market research firms seeking my opinion, didn’t know when I entered the club of élites to speak my preference over design and features of some product. You shouldn’t either be surprised receiving such requests. Modern Business marketing concept is based on satisfying needs of the customers. The attitude of marketers has changed because they are now pursuing customer oriented approach. As a customer, you are the king, what you feel and how you select matters.
Modern marketers take every step cautiously to ensure finding out correctly what the customers want and steer every action in the matters of product, packaging, pricing, after sales services, distribution including promotion. Following this outlook is necessary because competition is stiff, customers have plenty of option to choose and globalization has opened the door availing high quality of customer service.
I am sure, you feel the kind of concern marketers have in these days to see that you are satisfied. You must be putting a lot of weightage on how keen the marketers are in establishing their superiority in checking if you are satisfied. I really feel somewhat obliging the marketers choosing their brand, some years ago I didn’t feel so. The company executives either never seemed coming out of the air of prudence they created around them. They now realise the value of long term strategy of winning customers’ confidence for profitability. The founding concept of 4 Ps of marketing- product, price, place and promotion are still valid, but customers are placed before these percepts.
I see social media provide the clearest way of understanding how concerned the marketers are about what goes through these platforms. Social platforms on the internet seem to be power in the hands of customers to make or break reputation of any brand. Do you not feel yes, hey you fellows respond to me, feel privileged that I am communicating with you.
Modern marketers take every step cautiously to ensure finding out correctly what the customers want and steer every action in the matters of product, packaging, pricing, after sales services, distribution including promotion. Following this outlook is necessary because competition is stiff, customers have plenty of option to choose and globalization has opened the door availing high quality of customer service.
I am sure, you feel the kind of concern marketers have in these days to see that you are satisfied. You must be putting a lot of weightage on how keen the marketers are in establishing their superiority in checking if you are satisfied. I really feel somewhat obliging the marketers choosing their brand, some years ago I didn’t feel so. The company executives either never seemed coming out of the air of prudence they created around them. They now realise the value of long term strategy of winning customers’ confidence for profitability. The founding concept of 4 Ps of marketing- product, price, place and promotion are still valid, but customers are placed before these percepts.
I see social media provide the clearest way of understanding how concerned the marketers are about what goes through these platforms. Social platforms on the internet seem to be power in the hands of customers to make or break reputation of any brand. Do you not feel yes, hey you fellows respond to me, feel privileged that I am communicating with you.
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